Craig Sawyer

Every year, businesses large and small, entrepreneurs, students, and people working in the technology and media industries gather for the IBC Expo in Amsterdam. And we were there too this year.

For our clients, it’s great news that we attend. Spending time at expos like this helps us stay ahead of the game when it comes to new ideas and keep our team’s skills fresh. We learn about new kit, product launches, best practice in multimedia production and even pick up a few tips from some seasoned (and celebrity) content pros. Ultimately this means a superior end product or video, created using the latest equipment, software and industry know-how.

For Blue Juice, it’s heaven. Technology and software giants like Adobe, Canon and BlackMagic all show up. And there are hundreds more people who come along to visit some of the 1,600 exhibitors, attend seminars and chat with others in the same line of work.

Amsterdam Pics 4

Nick Ward, one of our Video Editors, went along to the expo and told us: “Probably the most important stand at IBC this year was the Blackmagic Stand. The company revealed a significant upgrade to the colour grading tool DaVinci Resolve, which for those of you who aren’t camera geeks like us, offers even more levels of control over colour grading and getting the best out of the footage. To keep Craig happy, I had a look at the new URSA Mini video camera. It looks and feels great and will soon be part of the Blue Juice kit list.”

To coincide with this year’s IBC, Apple organised a two-day FCPX (Final Cut Pro X) expo for video production specialists like Nick, who was especially excited as it’s the editing tool he uses every day. He added: “A lot of feature films are now being edited with FCPX. The biggest one to date has been Focus, starring Will Smith. At one of the seminars, they showed exactly how the film was edited. Amazingly, it was exactly the way videos are edited at Blue Juice! They used the same multicam editing and custom titles. The best bit was being around all these talented editors who are so excited about this software and what it can do.”

At other seminars, Nick learned from highly respected industry pioneers, such as Thomas Grove Carter, an editor at TRIM London who has edited videos for Paloma Faith and Jessy J, and brands like Netflix and Audi. Not only did Nick pick up valuable advice and lessons in video editing, but he was also reassured that Blue Juice is using the best software there is. “Thomas was praising the freedom we get from working with FCPX – something I was so happy about because we use it daily for our videos”, Nick told us.

“My favourite talk was by one of the editors at EO TV, Amsterdam. Not only did he look like the Doc Brown from Back to the Future, but it seemed like he could actually see the future of FCPX and what it can give us. Impressively, he has created his own Plug-in (FCPX Extra) to help other editors with keywording and cataloging. The closing event was the Supermeet on Sunday; a show with talks by Adobe and some of the most creative people in the business. We ended on a high, with Oscar-winning editor Walter Murch, whose credits include Apocalypse Now and The English Patient. He worked as an editor long before the digital revolution. But many of the principles remain the same so it was great to get guidance from him on how to edit a great story or piece of work – not every day you get taught by an editor with an Academy Award!”

To take a look at some of Blue Juice’s editing using FCPX click on our portfolio page, here.

If you’d like us to put some of our Oscar-worthy new editing skills to good use at your organisation or event, give us a call on 01403 733332.