We spent a few days on the gorgeous island of St Lucia earlier this month, shooting content for a social media campaign for Virgin Holidays. It was a crazy few days driving around the island, dodging the inevitable tropical shower and seeking out the best locations to get the shots needed both on land and in the air. It was then back to the studio to quickly turnaround various social media cuts ready for the campaign launch on the 7th March.
The campaign offers Lucys and Lucias the opportunity to visit the Eastern Caribbean island of St Lucia – their namesake – for free. St Lucia was named by French explorers who discovered the island in the Caribbean sea, and named it after St Lucy of Syracuse who was a Christian martyr, who died via persecution of the Roman Empire in 304AD.
St Lucia’s female roots continue to ring true as women shape the destination it is today. The nation boasts the third highest number of female bosses per capita in the world with over 50 per cent of management roles held by women.
More Info : Virgin Holidays