Craig Sawyer

As social media continues to dominate the focus of most businesses marketing and media budgets, it’s important to appreciate that ‘one size doesn’t fit all’ when it comes to creating content for social platforms such as Facebook, Instagram, Twitter, LinkedIN, YouTube etc. Facebook has been putting a lot of emphasis on video content in their news feed lately, which is why the frequency of video content in your news feed has increased too. In this Insight60 video we look at some top tips for creating video for Facebook Mobile.

Top Tips for creating video for Facebook Mobile

Dimensions. Videos display best in Facebook mobile feeds in a square shape. So create cuts either in a ‘letterbox’ or 1:1 aspect ratio.

Sound. Content is generally watched initially without sound, so it’s important to convey your message visually, with captions for example.

Attention Span. You are competing for viewers attention in ever growing timelines of infinite scrolling – the cut needs to capture attention quickly in the first few seconds.

Check back next week where we look more closely at creating video content for Instagram.